branding + the stage-gate process

model of brand + stage-gate process

download

fullsize Model [PDF 40kb]

tools used

Adobe InDesign

things learned

visualization techniques

stage-gate process

branding

Product Planning and Development, CMU Fall07

We were asked for our final assignment to create an idea map using some of the concepts we learned in class. I decided to incorporate the stage-gate process and branding, while throwing in a bit of the design process too to create the ideal product development process.

A standard product development process, the stage-gate model is very linear in nature. I chose to infuse more of design's iterative process into the model as the traditional "gates" that separate the different development stages, in my opinion, are a bit too constrained. It is design's iterative nature that allows the best solutions to be formed, and product development should be no different. I also chose to include branding because of it's impact it has on not only the product itself but the company that will eventually sell it.

PROCESS

collection of process documentation (click on image to see full size)